Scotland's extreme effort to win 'adventure capital'

[Zach]

Scotland's extreme effort to win 'adventure capital'
SCOTLAND could be transformed into the "adventure capital of Europe" as extreme sports enthusiasts flock to take advantage of the country's superb resources. More than 50 extreme sports are being promoted through a campaign launched yesterday in the Highlands.

The tourism agency VisitScotland and more than 30 businesses have teamed up to lure sports-lovers to a new breed of adventure, including white-water rafting, mountaineering, snow sports, kitesurfing and dogsledding. The project, which runs until May 2007, aims to attract younger enthusiasts, particularly those aged 18 to 40.

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By AURA SABADUS (asabadus@scotsman.com)
From http://business.scotsman.com/